Sunday, December 31, 2006

Breaking Ground by Taking Off Clothes

Siddhartha at Sepia Mutiny previews the "Sexy South Asian Girls of 2007" bikini calendar from DesiClub.com -

Connoisseurs of the genre will also note the blend of representational approaches taken from white and black girlie pubs, although all the models but one are rather light skinned, surprise surprise. The text seems to follow the standard format with models listing their hobbies (which include "bubble baths," "wearing stilettos," "eating cupcakes," "partying," and "shopping, shopping and more shopping") and aspirations (similar).
Saroosh Gull, publisher of DesiClub.com says that -

...our main objective in producing this calendar was to showcase the beauty of South Asian women and to project an image to the mainstream market that South Asian women are just as "American," being beautiful, attractive and capable in the mainstream fashion and modelling world as Latinas, Blacks, Whites and other Asians, if not more so. By advancing with this agenda, we are doing something that has never been done before, which makes this entire project and the impact it will have truly ground breaking.
Breaking ground by taking off clothes is not a new idea, by the way. Check out the IT Screen Goddess Calendar which was brought out in August last year to -

...Smash through the perception of the geeky technologist and raise awareness of the diversity of Women in IT...
Wicked Meter Rating: 6/10.

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