Sunday, December 31, 2006

How to Spell Sloppily

India's biggest bookstore chain cannot spell right! PrufrockTwo posts pictures of misspelled author's names at Crossword Juhu.

Amit is at his sarcastic best in a related post -

Any young, minimally educated Indian can now get easy jobs in the BPO industry that pay far more than what Crossword can afford for its sales staff. As a result, Sriram used to find it almost impossible to hire attendants who actually knew anything about books. Now it would seem that Crossword can't even hire managers who know how to spell. Sriram's strategy was to make up for this with ambience and a friendly environment at his stores. It works because most of his customers presumably don't care about spellings, and don't want the breadth and depth on display that PrufrockTwo and I would wish for.
I'm sure Mr. Salman Rushidie will not be very amused by his new spelling!

Wicked Meter Rating: 6/10.

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